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TikTok is introducing a updated setting that permits them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service disclosed that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the following weeks before a global launch. This development coincides with a rise in content created by AI, fueled by emerging AI video creators.

The Broader AI Trend

It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform only show AI-generated videos. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.

Our research shows that numerous viewers enjoy content made with AI tools, from digital art to science explainers, and we aim to give people the option to see more or less of that, according to their own choices,” said a spokesperson.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its service tagged as AI-generated. Overall, in excess of 100 m media items are submitted to the service each day, making AI-generated material a relatively small part of its total content library.

User Control Features

Users will be capable of decrease or raise the amount of artificial media they view by opening the “manage topic” setting in the app and selecting the AI content topic. Additional categories that can already be modified under the filter cover news, clothing, cosmetics, and dance.

Content Labeling and Policies

Its rules require users to identify lifelike artificially created content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its community policies.

Furthermore, the platform will from now on attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to deter users from trying to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally introducing a $2 million awareness program for specialists and institutions to create informative material about responsible artificial intelligence. This project will assist non-profit groups dedicated to educating programming and robotics.

Moderation Strategy

The platform has justified its safety measures, amid controversy over proposals to lay off a large number of review team members in Britain. The company is planning to reduce a significant number of roles in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.

A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by humans. The platform announced a notable drop in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”